These statistics show that Epic Games is dedicated to following industry trends with YouTube influencer marketing. To put it in perspective, the second-place top spender was Bang Energy, who spent $8M over 141 sponsored videos. This gaming brand took the cake for the highest brand spend at nearly $11M over 304 videos. Knowing the growth and success of influencer marketing, Epic Games has dominated the space, even putting together programs that can benefit both creators and developers like their “support-a-creator” initiative. As of 2018, the company has an estimated US $15 billion valuation. Known for their games Fortnite, Gears of War, and the Unreal series, this gaming company has come on top as one of the most successful video game engines. Epic GamesĮpic Games is an American video game and software developer/publisher based in North Carolina. Through this report, it was found that Epic Games came out on top as one of the top 5 gaming spenders, putting much of their marketing strategy into influencer marketing to promote their brand and games such as Fortnite and Totally Accurate Battle Simulator to the gaming demographic on YouTube. NeoReach conducted Social Intelligence Insights Report for Q1 2020 to provide analyzed data from the US and Canada that was pulled from over 6,000 YouTube videos indicating brand partnership. With YouTube, creators and various brands can use the platform for their growth-focused campaigns. Continued abuse of our services will cause your IP address to be blocked indefinitely.While new streaming platforms like Twitch establish themselves in the digital gaming community, YouTube maintains its title as the top gaming site to host influencers and their branding initiatives. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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